Social Media Marketing
This is certainly an area where you should consider before tactics.The strategy, the first step is to understand how to use your current customers using social media and how can social media to create something better. If you do, you will get an immediate value.
Online Advertising
Online advertising, also known as online marketing or Internet advertising or Internet advertising is a form of marketing and advertising that uses the Internet to communicate your advertising marketing message to the consumer. Including email marketing, search engine marketing (SEM), social media marketing, many kinds of display advertising (including online banner advertising), and mobile advertising. Like other advertising media means that online advertising is often both an editor that integrate ads in your online content, and an advertiser who provides ads to show on the content of the publisher. Other potential users include advertising agencies that help create and place text ad, an ad server that provides technical statistics and track ads and advertising affiliates who does the work independently of promotion to the advertiser.