Not doing the wrong things can be just as important as doing the right things, both in life and in business. Mistakes can be made in digital marketing get together quickly and do more harm than good. It really is a situation with two steps forward, one step back. As a top digital marketing company, we regularly present articles on tips and techniques to improve marketing efforts. Today we wanted to shed light on things you shouldn’t do with our 5 most common digital marketing
errors.
By avoiding these pitfalls, you save time, energy and, above all, conversions. There is also the frustration factor to consider. If the best-prepared plans don’t delivering the expected results may be frustrating not only for the marketing department, but for the company as a whole. In some cases a big mistake can even affect stock prices and cause people to lose their jobs.
5 most common mistakes in digital marketing
Using tone-deaf marketing messages – Tone-deaf marketing has derailed many companies. There have been numerous examples over the years, such as the Kendal Jenner Pepsi. But none were more remarkable than the recent Christmas ad that Peloton released that went viral for the wrong reasons. There is an obvious body-related problem from buying an expensive exercise machine to help your partner get in better shape, whether they need it or even want it. There is the idea of spending $ 2,400
something your partner probably isn’t interested in. Seriously, don’t you think she would have appreciated something else? Diamond earrings? Then she points out how Cycling has changed her for a year, but with no information on how she has changed, other than her terrifying facial expressions during the video. The company lost $ 1 worth a billion one day through that ad.
Targeting keywords instead of customers – Marketing isn’t about attracting as many visitors as possible. It’s about attracting the right visitors who will repent. When a company only focuses on the keywords that they think are related to their company, they ignore the customers themselves. One of the reasons long term keywords have one the focal point in 2019 is that they are more in line with the intention of the customer. Attention should also be paid to a balance between the use of informative keywords, navigation keywords and transactional keywords. Everything has to start with the customer and his problems and needs. Keywords must then be researched to match with the customer intention, with a diverse mix of different types of keywords to educate and acquire customers.
Not optimizing all messages for mobile – Simply put, mobile is where it is. Take a look around the world we live in. Seriously, take a look around. People are constantly on their cell phone for various reasons. Even while watching TV, that phone is often within a meter, waiting to be used to look up information, check emails, or provide entertainment during a commercial break or an interruption of the action. Each individual marketing campaign should be optimized for mobile users in
in addition to desktop users. Most web traffic takes place on mobile devices. Ignoring that fact is essentially ignoring potential customers, narrowing your target audience and reduce the maximum number of potential conversions.
Creating the wrong buyer personas – Many digital marketers use buyer personas to help formulate campaigns, create content, and the like. But far too many people do it wrong. Often buyers personas are made lazy based on the marketer’s own thoughts on what customers want or need. That is why so many campaigns fail spectacular. Consider our point above on tone-deaf messages. Personas for buyers should be created based on the customers you currently have. Think of them first needs and wishes. Study and learn what drives your customers. Then use that data when formulating the personas and create subsets based on demographics if needed information.
No use of personalization – Personalization increased at the end of 2018 and throughout 2019. Digital marketers who don’t integrate personalization as much as possible are missing the boat when it comes to connecting with customers and meeting their needs. Personalization contributes to your messages to the customer, let them know who they are and try to meet their needs and solve their problems. Don’t just be a faceless company selling products and its products.
