One of the least discussed aspects of good digital marketing is cohesion. There must be a general plan that uses all opportunities to promote and market. As one of the best digital marketing companies, one of the areas we regularly overlook is the integration of social media marketing and blog marketing.
When people ask us why should I integrate my social media marketing and blog marketing, the simple answer is potential. These two platforms, when properly aligned, allow you to maximize the potential of both.
Why two is better than one
Most companies use social media for promotion on at least one channel. Many companies also have a blog to showcase knowledge, improve SEO and provide value. Merging is like peanut butter and jelly; good apart but something special in combination. By joining these channels, you can increase traffic and engagement, help create a community, and get important feedback that can lead to better content development.
Generate more traffic – One of the basic ideas of using both platforms is cross promotion and more traffic to both sites. But it shouldn’t be done in an easy way by just reposting blogs on social media or adding social media buttons to blog posts. Instead, look for ways to stand out and participate in unique ways. Remember, thousands of other companies are swelling user feeds with blog posts. How are you going to stand out? Use different images or videos with unique article summaries or create custom memes and gifs to brighten up content on social media. On blogs, don’t just use social media buttons, but also write a copy to entice people to visit those platforms now. For example: Have you already signed up for our $ 100 Amazon gift card? Check out our Facebook page for more information!
Improve SEO – Blogs use keywords. Social media use hashtags. Why not let them work together for maximum effect? It takes a little more effort because you research both keywords and hashtags to find the right combination of popularity and search volume. But it’s worth it because then your social media will provide better SEO for your website. Often people use generic hashtags and therefore miss the opportunity to use long-tail keywords that are less common but match the content.
Better feedback – Initially, one of the great things about blogs was the ability to get feedback and interact with people in the Comments section. Unfortunately, that was short-lived and has now been replaced by tons of spam on how to make $ 8,000 a month from working at home for 5 hours a week. Or worse, negative comments from people who like to cause problems. That’s where social media integration is helpful. They are much better platforms to talk to an audience, get valuable feedback and listen to honest opinions. You can easily use surveys and polls to gain more insights, all of which can be used for better content development.
Opportunity for personality – In some cases, blogs can be a bit boring. They adhere to specific guidelines for tone, professionalism, etc. Country is posted by Anonymous or Company name rather than by Don T Crockett Esquire. When you use a combination of platforms, it offers the opportunity to show more personality along with personal branding. Let employees step behind the brand name and promote connections while still following the expectations of the company. Consumers prefer to contact people, not anonymous companies. Add author / bio links that connect to their social media platforms and use them to connect blogs to people and back to your brand. Take content marketing “Live” on social media channels and let the authors promote themselves and the brand.
The Bottom Line
The bottom line is that for nine out of ten companies, you need to integrate your social media marketing and blog marketing for better marketing results. By combining strategies and integrating those platforms, a company can improve content and deliver better engagement while providing a more consistent brand experience.
