Multi-Level Marketing: Once Legitimate, Now a Scam


Multi-Level Marketing: Once Legitimate, Now a Scam

Once upon a time, multi-level marketing was a legitimate business which provided a way for small companies to get their unique products to consumers in small towns and rural areas which had no access to these products. At this time, the products sold themselves, and the multi-level aspect was a way of giving a small reward to those who had worked hard to build the organization. But the focus was always on the product.

Today, and especially with the growth of the internet, it is possible for consumer to get about whatever they want at competitive prices. There is simply no real need for distribution “systems” as there once was, and indeed the focus of all the programs is not on the products they sell — which are usually either bogus or are available somewhere else to the public at the same or lesser prices. Instead, the focus now is solely on recruiting new people to either buy into the program or else to buy products that are grossly overpriced (i.e., a $1 bottle of “herbal shampoo” for $26), with the idea that those people will recruit additional people who will also buy into the program or themselves buy the grossly overpriced products.

Thus, today just about ALL of the multi-level marketing programs are scams. In today’s internet economy, there is simply no need for multi-level marketing or the overpriced products that they sell — meaning that the only thing they are selling are memberships in anticipation that future memberships will be sold in the future, which is the classic definition of a pyramid scheme, and thus securities fraud.

Because products are available over the internet to everybody at lower costs than ever before, claims that “Multi-Level Marketing will take over the World!” are completely bogus. Indeed, the fact that no MLM schemes sell significant product to anybody other than the people who bought into the programs is proof positive that MLM is a dinosaur in today’s economy, and exists only by defrauding people to buy memberships in anticipation of being able to make a profit defrauding other people into the program.

Indeed, as is discussed elsewhere, many of these programs have been broken up for securities fraud and the people in them now have criminal records. So, save your Quatloos and avoid MLM schemes.

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